The Deep Sea

It is a masterclass in vertical storytelling. As you scroll down, the background darkens, critters get weirder, and the pressure mounts. It's immersive web design at its peak.

The facts are perfectly placed. Learning that a Cuvier's Beaked Whale dives deeper than a submarine while you're physically scrolling past the 3000m mark sticks with you.

It evokes genuine wonder. The transition from the familiar (clownfish) to the alien (giant wandering arachnids) creates a sense of exploration that few sites achieve.